When conversing
with real estate agents, you will often find that when they talk
to you about buying real estate, they will refer to your
purchase as a "home." Yet if you are selling property, they will
often refer to it as a "house." There is a reason for this.
Buying real estate is often an emotional decision, but when
selling real estate you need to remove emotion from the
equation.
You need to think
of your house as a marketable commodity. Property. Real estate.
Your goal is to get others to see it as their
potential home, not yours. If you do not
consciously make this decision, you can inadvertently create a
situation where it takes longer to sell your property.
The first step in
getting your home ready to sell is to "de-personalize" it.
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