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Hiring a Listing Agent
The Real Role of a Listing Agent
When you bought
your home, you probably used the services of a real estate
agent. You found that agent through a referral from a friend or
family member, or through some sort of advertising or marketing.
The agent helped you in many ways and eventually you found the
house of your dreams, made an offer, closed the deal, and moved
in.
For whatever
reason, now it is time to sell your home and you need a real
estate agent again. Many home sellers, especially those selling
their first home, tend to think all agents are similar to the
one that helped them buy their home.
Although real
estate agents can (and do) work with both buyers and sellers,
most tend to concentrate more on one than the other. They
specialize. When you bought your home, you probably worked with
a "selling agent" – an agent that works mostly with buyers.
Because of the nature of real estate advertising and marketing,
the public’s main image of the real estate profession is that of
the selling agent (buyer's agent).
As a result, many
homeowners expect their listing agent to do the same things that
a selling agent does – find someone to buy their home. After
all, they do the things you would expect if they were searching
for buyers. A sign goes up in the front yard. Ads are placed in
the local newspaper and real estate magazines. Your agent holds
an open house on the weekend. Your house is proudly displayed on
the Internet.
But this is only
"surface" marketing. More important activity occurs behind the
scenes. After the "for sale" sign goes up and flyers are
printed, your agent’s main job is to market your home to other
agents, not to homebuyers.
When Choosing a
Signature Group Agent to List your home, you know that your home
is going to be marketed to the fullest. All of our agents have
access to our full-service marketing department. From the Web to
the Newspaper, Signature Group takes full advantage of marketing
opportunities to get your home sold fast. |
